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Reporting Operation Iraqi Freedom from the Frontline. Literature Review. Tone of coverage. We anticipate the tone of the reports produced by embedded reporters will be more positive toward the military than those reports from non-embedded reporters, and we expect that the reports will be more episodic in nature. We present five theories from communication literature illustrating how this integration affected the reporter-troop relationship and subsequent reporting tone. The embedded reporters use the ideas set down in social penetration, organizational culture, organizational trust and organizational identity theories to become integrated, trusted team members.
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Social Penetration Theory
Embedded Broadcast Journalists
Smith Spring Many people come into and go out of our lives; some have a larger impact than others. As humans we interact with each other on a daily basis and relationships are developed, some you may refer to as acquaintances, some friends, and others as intimate friends. This is a very complex process that we go through every day of our lives, repeating it over and over, encountering people that we may end up either knowing or not until the day we die. There are also people that you go so as far as to love them, which for me is the highest level of human communication and involvement. This may sound like common sense but it is a large part of how the world works with social and interpersonal communication.
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Social penetration theory
The social penetration theory SPT proposes that, as relationships develop, interpersonal communication moves from relatively shallow, non-intimate levels to deeper, more intimate ones. Altman and Taylor note that relationships "involve different levels of intimacy of exchange or degree of social penetration". SPT is known as an objective theory as opposed to an interpretive theory, meaning that it is based on data drawn from experiments and not from conclusions based on individuals' specific experiences.
At a party, one observes various levels of interpersonal communication. At an open table, new acquaintances exchange names and share their musical preferences. A couple on their second date chats about their political views. Long-time friends discuss their feelings about a difficult family situation. Meanwhile, a married couple sits quietly, making only occasional comments about the other guests and chuckling in agreement.